CORE SERVICE
SEO
& Digital Marketing
Technical SEO, on-page optimisation, and ongoing support to help the right people find you.
- ✓ Free, no-obligation quote
- ✓ Stirling-based, UK-wide reach
- ✓ Direct, no account managers
experience
THE APPROACH
Getting found, not
left to chance.
A fast, well-built site is the foundation, but it still needs to be found. This covers the technical and on-page groundwork that search rankings depend on, plus the ongoing work of staying visible once you're there.
For a local business, most of the value is in showing up for 'near me' searches and in the map pack. That means a Google Business Profile set up properly, local schema on the site, consistent name, address and phone details everywhere they appear, and pages that actually name the places you serve. It's the difference between ranking nationally for a term nobody nearby uses and ranking first for the ones your actual customers type.
Ranking organically takes months. Google Ads puts you at the top of the results the same day, for the exact searches your customers are typing. I set the account up properly from the start: tight keyword and location targeting so budget isn't wasted on the wrong clicks, ad copy that matches what people are actually looking for, and a landing page built to convert them once they arrive. From there it's monitored and adjusted, scaling what brings in enquiries and cutting what doesn't. It works on its own, or alongside the SEO work as a way to bring traffic in now while the organic side builds.
THE BASELINE
What's included
Technical SEO
clean markup, schema, Core Web Vitals, and a site structure search engines can actually crawl
On-page optimisation
page titles, meta descriptions, heading structure, and content built around what your customers are actually searching for
Local SEO
Google Business Profile setup, local schema markup, and the on-site signals that matter for Stirling, Glasgow, and Edinburgh searches
Ongoing support
keeping rankings and traffic moving in the right direction after launch, not just on launch day
SCOPE
Ecommerce SEO on WooCommerce
Filter and sort URLs
the single biggest problem on most WooCommerce stores, where every colour and size combination generates its own crawlable near-duplicate URL and quietly buries the pages you actually want ranking
Product and category URL structure
the default /product/ and /product-category/ bases can be flattened, and category pages given real content rather than left as bare grids of thumbnails
Product schema that validates
Product, Offer, price, availability and rating, so listings can qualify for rich results instead of shipping half-complete from the theme
Discontinued and out-of-stock products
deciding per product whether it 404s, redirects to the nearest alternative, or stays live and marked unavailable, rather than deleting the page and losing the rankings with it
Speed at catalogue scale
cart fragments kept off pages that don't need them, image weight controlled across hundreds of products, and the extension list kept deliberately short
Variations and duplicate content
making sure variable products consolidate onto one strong URL instead of competing with themselves
MORE DETAIL
Ecommerce SEO on Shopify
The duplicate product URL problem
Shopify serves the same product at /products/name and again under every collection path it belongs to, so canonical handling has to be right or the store competes against itself
A URL structure you cannot change
/collections/, /products/ and /pages/ are fixed, so the work goes into what you can control — internal linking, collection content, and which handles you choose
Theme structured data
many themes ship broken or incomplete Product schema, and it needs checking rather than assuming, because it is invisible until it silently fails validation
App bloat and Core Web Vitals
every app injects its own scripts, and a store carrying a dozen of them will fail INP no matter how good the theme is
Collection pages as landing pages
these are what rank for category-level searches, and by default they carry no copy at all
Blog and content structure
Shopify's /blogs/ structure is awkward but workable, and content is usually the only way a store competes for research-stage searches
MORE DETAIL
Getting found in AI search
Structured data does more work than it used to
it is how a machine reads what you sell, where you are and what you charge without guessing, and it now feeds answers as well as rich results
Answer the question in the first paragraph
content that states the answer plainly gets quoted; content that spends four hundred words warming up gets skipped
Be the source of something specific
real prices, real local knowledge, real numbers from actual work — generic advice is exactly what a language model can already produce without citing anyone
A machine-readable summary of the site
an llms.txt file is an emerging convention rather than a standard, and it costs almost nothing to maintain
Measure enquiries, not sessions
fewer people click through when the answer appears on the results page, and the ones who do arrive much further along
Nobody can guarantee this
it is early, it is changing, and anyone selling a reliable method for getting cited is guessing. The work that helps is the same work that makes a site genuinely useful
BUILT IN, NOT BOLTED ON
Built in, not bolted on
Every site built here starts with SEO-friendly structure from day one (proper heading hierarchy, fast load times, clean code, and schema markup) rather than trying to fix it after the fact. That's true whether the SEO work is part of a new build or applied to a site that already exists.
Based in Stirling, working with businesses across Stirling, Glasgow, and Edinburgh (and remotely with clients across the UK), get in touch for a free review of where your current site stands.
❝Technical SEO, on-page optimisation, and ongoing support to help the right people find you.
COMMON QUESTIONS
About SEO & Digital Marketing
How long does SEO take to show results?
Technical and on-page fixes can show up in Search Console within weeks; competitive rankings take longer and depend on your market. Expect realistic timelines, not overnight promises.
Do you offer SEO as a standalone service, or only with a new build?
Both: it's available on its own for an existing site, or built in from day one on a new one.
Can you help with Google Business Profile and local search?
Yes, Google Business Profile setup and local schema markup are part of the local SEO work, particularly useful for reaching Stirling, Glasgow, and Edinburgh searches.
Do you write content, or just handle the technical side?
Both, depending on what's needed. Some clients have their own content and just need it structured and optimised properly; others need pages written from scratch around real keyword research.
Will you handle Google Analytics and Search Console setup?
Yes, proper tracking and reporting setup is part of the groundwork, so progress is measurable from month one rather than guessed at.
Do you do SEO for online stores, and does the platform matter?
Yes, and it matters a lot. WooCommerce and Shopify fail in completely different ways: WooCommerce tends to drown in filter and sort URLs that bury the pages you want ranking, while Shopify serves the same product under several collection paths and relies on canonical handling being right. The audit covers whichever you are on, including stores built by somebody else.
Can you do SEO on a Shopify store even though you build on WooCommerce?
Yes. Optimising a store and building one are different jobs, and most SEO work here is on sites somebody else built. Nothing about the platform stops the technical, on-page and local work being done properly on it.
What about being found through ChatGPT or Google's AI answers?
It is worth attention and it cannot be guaranteed by anyone. What demonstrably helps is structured data, answering real questions plainly, and publishing specifics rather than generic advice — the same things that make a site genuinely useful. At least one client here first found the studio by asking an AI assistant, so it is not hypothetical.
Can SEO work undo damage from a previous agency or DIY attempt?
Often, yes. A technical audit will show whether there's anything actively working against you (thin content, duplicate pages, broken schema) that needs fixing before new work can gain traction.
Ready to talk
it through?
Tell me about your project and I'll get back to you within a day or two.