ABOUT
A solo practice,
on purpose
Fractal Studio is run by one person: me. Every project is handled personally, with two decades of experience behind it, rather than passed between account managers and junior devs.
Based in Stirling, working with businesses across Stirling, Glasgow, and Edinburgh, though the client list already stretches as far as South Africa. I've spent 20 years building on WordPress, and I know exactly where template-heavy, plugin-stuffed sites start to creak: slow load times, bloated code, and rankings that never quite land. Whether it's Elementor, Bricks, Divi, or hand-coded from scratch, every build here is set up properly from day one, not just switched on and left to bloat.
- 20 years experience
- One point of contact
- Based in Stirling
- WordPress or Astro
HOW IT WORKS
Three steps.
No middlemen.
Discovery
A short call, no sales script. I need to understand your business before I open a text editor.
Design & build
Everything built cleanly and tuned for speed, on whatever platform fits the job. Tested on real devices, not just resized in a browser tab.
Launch & support
You get a walkthrough, not a PDF manual, and I'm still on the other end of the phone after launch.
OUTSIDE THE STUDIO
Fewer screens,
more dog walks.
Most days end with these two, away from a screen for a while.
A FEW OPINIONS
Things I actually believe
Fast beats fancy.
A beautiful site that takes six seconds to load is still a slow site. Speed is a feature, not an afterthought.
The tool doesn't matter. The setup does.
Elementor, Bricks, Divi, or hand-built from scratch: any of them can be fast or slow depending on how they're put together. I'd rather get the setup right than force every project through the same tool.
You should understand your own website.
No jargon, no gatekeeping. If I can't explain a decision in plain English, I haven't finished thinking it through.
Long-term over billable hours.
I'd rather a client stick around for five years than squeeze an upsell out of five minutes.
Want to work together?
Tell me about your project and I'll get back to you within a day or two.